British Tourist Board 2 star rated.
From the proprietors: We are a well-established, family run hotel in Morecambe, consisting of four family partners: Valerie, Peter and Jason Bracken and Lisa Wood. It is our belief that an enjoyable holiday is made up of cleanliness, good food and comfortable surroundings, with a convivial and personal service. Our General Manager, Nigel Walker heads up a team dedicated to this end. The Auckland is situated on the sea front, on the Central Promenade, offering spectacular view of the Bay and the Lakeland hills behind. The hotel is within easy access of all the main amenities, for example; Gala Bingo, Morecambe Super Bowl, Cinemas, Shopping Centre, Markets and Super Dome, whilst Happy Mount Park is not far away. The newly refurbished Promenade offers an interesting level walk around the Bay with its much acclaimed Eric Morecambe Statue, Tern Project and beautiful stone jetty.